Unlocking Closed-Loop Advertising
How I've collaborated across technology and business teams to enable closed-loop reporting and enhanced advertising experiences for vendors at one of the largest retailers in the United States.
My Role at Meijer Media
At Meijer, I helped stand up retail media in collaboration with marketing technology & front-end development teams and business partners in operations and analytics. I helped establish new processes and implement new workflow management strategies & software that unlocked scalable operations with real-time reporting.
I have operated as a strategic project leader and systems thinker with a proven record of building scalable operations. This means leading cross-functional teams to launch and scale Meijer Media,and defining delivery frameworks and KPIs that align Marketing, Product, Engineering, and Compliance on timelines and scope.
One manager reported a qualatative metric of 20% growth in efficiency when referencing operational process improvement that was maintained indefinitely.
Key Contributions
Implementation
I've worked with development, business, and implementation teams to onboard CRM, OMS, and operational workflow platforms.
Process Models
I've worked with operations managers to redefine entire process models to eliminate waste & remove bottlenecks, while enabling real-time effort reporting.
Price Negotiations
I've executed large-scale price negotiations between legal and third-party sellers; negotiating lower rates for digital assets in technology.
Elevated Projects
A few of the projects I was involved with which stood out with particular excellence and received consistent positive feedbac, along with measurable improvements to work practices.
Web Development
I worked with front-end teams to develop a web CMS that enables business leaders to communicate with vendors in a centralized and optimized website; enabling enhanced lead generation & B2B marketing online.
Creative Op Model
I partnered with operations managers to establish effective creative operations models that reduce wasted bandwidth, unlock real-time insights for work management, and decreased rush work across teams.
Event Planning
I planned and executed conference preparation and sponsored-event creative printing with creative managers and venue event managers; creating a branded event space for partner connection.
I Have An Idea.
I regularly help people find bottlenecks and roadblocks and teach them to overcome challenges with better process & technology. My mission is to keep leaders informed and educated on ways that work better. Send me a message and learn how I can streamline your work, today.